PROGRAM CONTENT : THE MOST WANTED COMMODITY OF THE 21ST CENTURY WITHOUT A DECLARATION OF QUALITY
Keywords:
media agenda, the media and programming content, public broadcast service, media scene, preferences.Abstract
Testimony apocalypse former media identity and quality, particularly deficits in performing the PBS and the complete neglect of the roles that are assigned to him historically, imposes upon us the responsibility and obligation of the media criticism of reality in Serbia. In addition to basic ubiquitous dilemma of whether the media scene imposition of election or respecting preferences, in practice we emphasis on the media agenda and form, and the question of what in the practice of PBS is crucial for the creation of program content. In addition, we present a review and thinking about what (who) is the authority, what reference and what model of media content today?
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